In Conversation with Customer Contact Week discussing financial health and financial education

Listen to Beth Whelan and Isobel Crosse's interview where they discuss the importance of having a marketing mindset, financial education and what we're doing in the digital space.

"More people are engaging and having conversations than we've seen previously. Even where account volumes have dropped and the outbound we're doing has decreased, engagement levels have gone up. So it's incredible to see that people do want to engage with their debt, they do want to solve it and they do want to make payments."

"Working on the communications and strategy to encourage people to engage, does pay off for people. It's allowing more people to resolve their situation, and it's driving more payments in, which supports what the creditors need to achieve as well."

5% more people engaging which is leading to 8% more payments

Play now on YouTube